2024-09-10 FP Audited Intelligence lightbulb logo

WHITE PAPER SERIES

What advertisers need to know about agency finances

Revealing intelligence produced by top marketing contract compliance auditors on how marketing agencies function on a financial level. Essential reading for brand teams and advertisers with significant marketing spends.

Proprietary/Inventory Media Part 2

The pressure on advertisers being applied by their media agencies to participate in the buying of proprietary media has intensified. In Part Two, we move from financial theory to action.

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Proprietary/Inventory Media

Part One: Why do agencies pressure advertisers to buy proprietary media? What exactly is proprietary media, and what's the incentive for agencies to promote its use?

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