Proprietary/Inventory Media Part 2


Part One: Why do agencies pressure advertisers to buy proprietary media? What exactly is proprietary media, and what\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s the incentive for agencies to promote its use?

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Proprietary/Inventory Media


Part One: Why do agencies pressure advertisers to buy proprietary media? What exactly is proprietary media, and what's the incentive for agencies to promote its use?

Read More

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