Proprietary/Inventory Media Part 2
Part One: Why do agencies pressure advertisers to buy proprietary media? What exactly is proprietary media, and what\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s the incentive for agencies to promote its use?
Proprietary/Inventory Media
Part One: Why do agencies pressure advertisers to buy proprietary media? What exactly is proprietary media, and what's the incentive for agencies to promote its use?