‘Creative Accounting’ – Common Themes from Audits of Creative Agencies around the Globe
As more clients understand the broader benefits of auditing their agencies, many are exploring opportunities outside…
Production Transparency – should advertisers outside the US be concerned?
Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…
How do I choose the right marketing contract compliance auditor for the job?
You’ve decided to do a marketing contract compliance audit, you’ve discussed whose budget is going to fund it and now…
Am I allowed to audit my agency?
Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…
The 105th thing on your ‘to do’ list may be the most important…
So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…
The ANA media transparency report – a marketer’s perspective
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…
Trust and transparency in client-agency relationships
From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…
Is it clear where an agency is making money on your account?
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…
Supplier rebates – how confident are you that your agency is declaring them?
Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…