agency management
Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising
Excerpt: ”And on extending that metaphor, the contract ends up becoming like the marriage certificate. So you stand up…
Production Transparency – should advertisers outside the US be concerned?
Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…
The ANA media transparency report – a marketer’s perspective
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…
Is it clear where an agency is making money on your account?
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…
Supplier rebates – how confident are you that your agency is declaring them?
Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…
There’s more to this contract compliance audit lark than just money…
When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both…
4 sensible questions to ask when working with small or young agencies
During the past year we have had the opportunity to audit some small, independent and relatively young agencies in a…
How different are financial practices in agencies around the world?
While accountancy may not qualify as being the oldest profession, it can date its history back to before the Roman…