transparency
Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising
Excerpt: ”And on extending that metaphor, the contract ends up becoming like the marriage certificate. So you stand up…
Redefining the marketing procurement value proposition
Financial Progression was delighted to be offered the opportunity to contribute to a stimulating article and series of…
Great feedback from delegates at ProcureCon Marketing Europe!
Financial Progression received very positive feedback from attendees at our workshop at ProcureCon Marketing on 12th…
Financial Progression is sponsoring ProcureCon Marketing Europe
We are delighted to announce that Financial Progression is sponsoring ProcureCon Marketing Europe from 11th –…
Production Transparency – should advertisers outside the US be concerned?
Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…
Am I allowed to audit my agency?
Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…
The ANA media transparency report – a marketer’s perspective
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…
Trust and transparency in client-agency relationships
From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…
Is it clear where an agency is making money on your account?
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…