transparency
The ANA media transparency report – a marketer’s perspective
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…
Trust and transparency in client-agency relationships
From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…
Is it clear where an agency is making money on your account?
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…
Supplier rebates – how confident are you that your agency is declaring them?
Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…
‘Big 4 only’ audit clauses outlawed: what’s the impact on your agency contracts?
In April 2014 legislation was approved by the EU Parliament and adopted by the Council of the European Union to make…