Case Studies
Agency reporting dashboards: Safe to steer by?
Can your agency’s reporting dashboard be trusted? Would you know if it wasn’t providing accurate campaign insights?…
Inside Story: ICAEW Graduate Training with Financial Progression
Daniel Taylor, two years into an ICAEW training contract, gives a first-hand account of what it’s like to be a…
WFA survey report: Achieving greater financial transparency with your media and marketing agencies
Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…
Production Transparency – should advertisers outside the US be concerned?
Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…
With advertising and marketing agency contracts, God is in the details
Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of…
Did you really want to give your agency a golden goodbye?
If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When…
Is the top agency talent working on your business? Or on someone else’s?
When you change the agency's fee structure, how do you know you're still getting the same quality of staff on your…
Agencies seek fame for their creative work, not for their financial management
As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is…
‘It’s in the contract, so it must be happening. Right?’
A major brand discovers that if you don’t look, you could be in for some surprises. As a brand working with an agency,…