As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is often not as high up the departmental pecking order as it is in your organisation.

A large FMCG decided, after six years of working successfully with a creative agency, that it required a change in creative direction and served notice on the incumbent.

We were approached by its Marketing Procurement Manager a couple of weeks after the end of the three-month notice period. She was concerned that the Finance team at the agency was under-resourced and struggling to reconcile the open jobs on the account on a timely basis.

Within two weeks, we were on site at the agency working closely with the agency’s Finance Director and lead accountant.

Even if our fees had not been reimbursed by the agency, the client would still have enjoyed a ROI of 17 times!

As a result of our work, the agency returned a substantial six-figure sum back to the brand (for over-billed fees and over-estimated third-party costs) and reimbursed the client in full for our fees. Even if our fees had not been reimbursed by the agency, the client would still have enjoyed a ROI of 17 times!

marketing agency audits marketing procurement