Case Studies
WFA survey report: Achieving greater financial transparency with your media and marketing agencies
Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…
Production Transparency – should advertisers outside the US be concerned?
Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…
With advertising and marketing agency contracts, God is in the details
Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of…
Did you really want to give your agency a golden goodbye?
If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When…
Is the top agency talent working on your business? Or on someone else’s?
When you change the agency's fee structure, how do you know you're still getting the same quality of staff on your…
Agencies seek fame for their creative work, not for their financial management
As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is…
‘It’s in the contract, so it must be happening. Right?’
A major brand discovers that if you don’t look, you could be in for some surprises. As a brand working with an agency,…
‘Audit my agency? Dare I even look?’
With agency relationships, a golden rule is: If you’re not checking, you can’t know what’s actually going on. A large…
‘Sorry, our contract says you can’t see that.’
If there are more words governing audit rights than in the rest of the commercial agreement, it's worth asking why. We…