How exactly do marketing agencies make money?
Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a…
Hide and seek: The game of audit clauses in agency contracts
When you’ve audited as many commercial marketing contracts as we have, it would be fair to say that we’ve seen a…
Time to reflect… on 2011
Many of us at this time of year are wondering what the year ahead will bring and New Year’s Day 2012 is no…
Murky media deals
Being in the business we’re in, Marketing magazine is a must-read every week. One of the more thought-provoking…