marketing procurement
Is the top agency talent working on your business? Or on someone else’s?
When you change the agency's fee structure, how do you know you're still getting the same quality of staff on your…
Agencies seek fame for their creative work, not for their financial management
As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is…
‘Audit my agency? Dare I even look?’
With agency relationships, a golden rule is: If you’re not checking, you can’t know what’s actually going on. A large…
Time to reflect… on 2011
Many of us at this time of year are wondering what the year ahead will bring and New Year’s Day 2012 is no…
Murky media deals
Being in the business we’re in, Marketing magazine is a must-read every week. One of the more thought-provoking…