transparency
Agency reporting dashboards: Safe to steer by?
Can your agency’s reporting dashboard be trusted? Would you know if it wasn’t providing accurate campaign insights?…
ISBA Launches New Media Services Framework Agreement v3.0
As reported by Campaign 14th July 2021, ISBA has today launched its new Media Services Framework agreement (v3.0).…
Quote unquote: How agencies get creative with choosing suppliers
Read my lips: ‘I will always obtain multiple quotations for any production or post-production work done on behalf of…
Agency contracts: What kind of animal are you?
Dragon, dinosaur, unicorn or sardine: which persona does your brand project? Your marketing agency contract says a lot…
Media agency compliance audits: Follow the money
Chances are a huge proportion of your brand’s annual marketing spend is channelled through your media agency. Its…
“We’re creative people, not numbers people”
Nowadays, some of the freshest, sparkiest, outside-the-box thinking springs from the boutique creative shops. So what…
Always-On Contract Compliance Audits: Quick course corrections to keep budgets on track
Always-on marketing. Real-time analytics. 24×7 campaign management. The pace of marketing life is getting faster.…
Financial Progression partners with ISBA on marketing contract compliance audits
In the continuously changing landscape of media and advertising, transparency and accountability continue to figure…
This won’t hurt a bit: 6 reasons agencies (should) welcome a Contract Compliance Audit
The account’s running smooth as silk, the campaign metrics are through the roof, the review meetings are upbeat and…
WFA survey report: Achieving greater financial transparency with your media and marketing agencies
Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…