As reported by Campaign 14th July 2021, ISBA has today launched its new Media Services Framework agreement (v3.0).

Congratulations to Andrew Lowdon, Robert Wegenek, Phil Smith and all other intermediaries involved in crafting a document that will add real value for ISBA’s members, UK advertisers and, no doubt, advertisers operating outside the UK as well.

Financial Progression is part of ISBA’s partner programme and contributed to this latest iteration, primarily in areas where a lack of clarity was causing day-to-day operational issues for clients and agencies that we identified when conducting media compliance audits for some of our clients. We believe that the additional content now incorporated will contribute to more efficient and effective client-agency relationships and real financial progression.