With advertising and marketing agency contracts, God is in the details
Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of…
Did you really want to give your agency a golden goodbye?
If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When…
Is the top agency talent working on your business? Or on someone else’s?
When you change the agency's fee structure, how do you know you're still getting the same quality of staff on your…
Agencies seek fame for their creative work, not for their financial management
As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is…
‘It’s in the contract, so it must be happening. Right?’
A major brand discovers that if you don’t look, you could be in for some surprises. As a brand working with an agency,…
‘Audit my agency? Dare I even look?’
With agency relationships, a golden rule is: If you’re not checking, you can’t know what’s actually going on. A large…
‘Sorry, our contract says you can’t see that.’
If there are more words governing audit rights than in the rest of the commercial agreement, it's worth asking why. We…
How accurate are your agency’s time sheets? Do you really know?
We all know that most agencies use time sheets to support the fees charged to their clients. How accurate are they,…
How exactly do marketing agencies make money?
Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a…