Press Release: London. 12th March 2020. Global media adviser MediaSense will lead a consortium with a digital-first approach to measurement and optimisation and the capability to deliver production benchmarking, financial and forensic auditing, creative benchmarking and consulting.

Andy Pearch, MediaSense Director and Co-Founder comments: “MediaSense are proud to be part of the Crown Commercial Service’s vision of an agile compliance model to assess the creation, delivery and measurement of advertising campaigns. We were inspired by their forward-thinking and progressive brief and our solution brings together a best in class consortium; a team with deep knowledge in critical subject areas. We are delighted to have been awarded this work and play our part in setting new standards in the media audit and advisory marketplace.”

Adrian Jenkins, Founder & Director at Financial Progression adds: “We’re delighted to be the Marketing Contract Compliance Audit partner in the winning MediaSense-led consortium. Our 10 years helping some of the world’s biggest brands with their marketing contract compliance enables us to play a key role supporting the CCS’ audit and accountability objectives.”

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Note: Crown Commercial Service (CCS) is the biggest public procurement organisation in the UK, providing commercial expertise to help buyers in central government and across the public and third sectors to purchase everything from locum doctors and laptops to police cars and electricity. In 2018 alone it procured £13bn of goods and services — including marketing services.